The problem How it works Our focus Who we are Join
Practitioner Cooperative · Community Interest Company

WE HELP LEADERS NAVIGATE AI-DRIVEN CHANGE IN COMPLEX ORGANISATIONS

Unities is a practitioner cooperative. We produce, collect, and share evidence-based tools, frameworks, and hard-won practical knowledge — contributed by leaders who are doing this work, curated for leaders who need it. The technology is the context, not the content. Leading the change is the hard part.

Independent Evidence-based Non-profit CIC Practitioner-led
9%

SENIOR LEADERS ARE UNDERSERVED AND OVERSOLD

If you're responsible for AI in a complex organisation, the guidance available to you is dominated by vendors selling technology, consultants selling transformation, and commentators selling hype. Almost none of it is independent. Almost none of it starts from the institutional reality you actually face. The gap between AI aspiration and AI reality keeps widening — and the people expected to close it have the least support.

9%
of UK gov major tech programmes rated on track for delivery
State of Digital Government Review, 2025
88%
of AI pilots never make it to production deployment
IDC, 2025
7%
of UK organisations have fully embedded AI governance
Trustmarque AI Governance Index, 2025
54%
have minimal or no AI governance at all
Trustmarque AI Governance Index, 2025
How it works

WE PRODUCE. WE COLLECT. WE SHARE.

Unities works like an open-source project for organisational knowledge. The value is in what everyone contributes. Our role is to make those contributions findable, usable, and trustworthy.
01
Produce

Original evidence-based research

We conduct research — funded through commissions and grants — into the leadership, governance, and delivery challenges of AI adoption. Every output becomes a shared asset, available to everyone.

02
Collect

Practitioner experience from the field

A leader in a local authority who's figured out how to get an AI pilot past the board. A CIO who's renegotiated a vendor contract. A public engagement lead who's built community trust. We turn real experience into something others can learn from.

03
Curate

Quality you can trust

Not everything gets published. We filter, validate, enrich with evidence and context, and ensure that what we share meets the bar. Open contribution, curated publication. That's what makes the cooperative trustworthy.

04
Share

Through the networks that reach leaders

We don't build our own community — we serve the ones that already exist. Digital Leaders, the Digital Policy Alliance, professional bodies, and university networks distribute what we produce to the leaders who need it.

THE TECHNOLOGY IS THE CONTEXT,
NOT THE CONTENT

We don't help people understand AI. We help people lead organisations through AI-driven change. Governance. Procurement. Workforce. Pace. Trust. Learning from what's failed. That's what determines whether AI works — and it's what most AI guidance ignores.

LEADING CHANGE
What we focus on

THE LEADERSHIP CHALLENGES THAT DETERMINE WHETHER AI WORKS

AI is reshaping every organisation. But the hard part isn't the technology — it's leading the change in complex institutions with legacy systems, constrained budgets, political pressures, and workforces that didn't ask for a revolution. That's what we focus on.

Everything in the shared library addresses the practical reality of AI adoption in organisations where change is difficult and the stakes are high.

01

Governance & accountability

Who decides, who's responsible, and how organisations build structures that work

02

Procurement & vendor management

How to buy AI wisely, avoid lock-in, and maintain control

03

Workforce & skills transitions

Building capability at every level — not just awareness training

04

Pace & sequencing of adoption

When to move fast, when to slow down, and how to get past pilot purgatory

05

Public trust & stakeholder confidence

Earning legitimacy — because systems deployed without it get withdrawn

06

Learning from what's failed

Honest post-mortems, documented patterns, and the institutional memory that most organisations lack

The shared library

A GROWING COLLECTION OF PRACTICAL ASSETS

Every piece of research we conduct, every practitioner contribution we curate, every tool we build adds to a shared library of evidence-based resources. Free to use. Independent. Designed for leaders making real decisions in complex organisations.

Assessment tools

AI readiness and governance diagnostics that measure institutional capacity — not just technology maturity.

Decision frameworks

Practical guides for procurement, adoption sequencing, governance design, and stakeholder engagement.

Pattern libraries

Documented patterns and anti-patterns from real AI adoption — what works, what doesn't, and why.

Research & analysis

Original research into the leadership and institutional challenges of AI-driven change, plus the founding publication Making AI Work for Britain.

Our principles

THREE COMMITMENTS

INDEPENDENCE

No funder, sponsor, or partner reviews what we publish. All funding disclosed. The cooperative's credibility depends on this — we protect it absolutely.

EVIDENCE

We show our working. When the evidence supports a claim, we say so. When it doesn't, we say that too. The difference between facts and opinion is always clear.

PRACTICALITY

Everything we share is designed for people who have to make real decisions with real consequences. If you can't use it, we haven't done our job.

Who we are

A SMALL CORE TEAM AND A GROWING NETWORK OF CONTRIBUTORS

Unities is led by a core team with decades of experience at the sharp end of digital transformation — in government, industry, and academia. But the cooperative's real strength is its contributor-members: practitioners across government, business, health, education, and the public sector who share what they've learned from doing this work in their own organisations.

Core team
AB

Alan Brown

Founder & Director

Professor in Digital Economy, University of Exeter. Research Director, Digital Policy Alliance. AI Director, Digital Leaders Network. Former IBM Distinguished Engineer & European CTO.

ND

Nawtej Dosanjh

Director — Education & Impact

Strategist in academic impact and digital education. President & CEO, Vedere Institute. Experience leading education programmes and universities across the USA and Europe.

RM

Roger Maull

Director — Research

Professor of Management Systems, University of Exeter. Academic Director, INDEX. Over £21m in research funding. Expert in digital supply chains and outcome-based business models.

Contributors
WE'RE RECRUITING PRACTITIONERS

We're signing up experienced practitioners from across government, financial services, health, education, and industry — people who are navigating AI adoption in their own organisations and are willing to share what they're learning. If that's you, we'd like to hear from you.

Get in touch →
Serving communities
DIGITAL LEADERS
65,000+ UK digital leaders

We don't build our own community — we support the ones that already exist. Unities produces independent, evidence-based resources. Networks like Digital Leaders, the Digital Policy Alliance, and university partners distribute them to the leaders who need them most.

Join the cooperative

TWO WAYS TO BE PART OF THIS

CONTRIBUTE

You're a practitioner with direct experience of AI adoption, digital transformation, or technology-led change in a complex organisation. You share what you've learned — case studies, frameworks, tools, lessons from failure — and we curate it into the shared library. You retain ownership of your work. We never sell it. Read the contributor agreement →

COMMISSION

You're an organisation that wants a specific question answered — a piece of research, an assessment tool, an evidence review, a sector-specific analysis. You fund the work (fee or in-kind). The output becomes a shared asset in the library, available to everyone. You get the answer you need. The community gets a resource that didn't exist before. Start a conversation →

NOT READY TO JOIN?
STAY INFORMED.

Get notified when new resources are added to the library. No membership required. No spam. Just substance, when there's something worth your time.